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  <url>
    <loc>http://productadvisorystudio.com/foodily</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480313200-SIOSVMCUK5I357BKGJT6/image-asset.png</image:loc>
      <image:title>Foodily (acquired by ask.FM) - Foodily's homepage</image:title>
      <image:caption>Foodily's latest homepage combined the 2 search bar design and the magazine-style editorial content. Adding different editorial categories to homepage that changed daily proved to be a powerful way to increase engagement and to inspire people to search for more content without getting "search bar paralysis".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480313200-SIOSVMCUK5I357BKGJT6/image-asset.png</image:loc>
      <image:title>Foodily (acquired by ask.FM) - Foodily's homepage</image:title>
      <image:caption>Foodily's latest homepage combined the 2 search bar design and the magazine-style editorial content. Adding different editorial categories to homepage that changed daily proved to be a powerful way to increase engagement and to inspire people to search for more content without getting "search bar paralysis".</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480282053-A0A6OA2KJC7WOKFP18V6/image-asset.png</image:loc>
      <image:title>Foodily (acquired by ask.FM) - Original homepage</image:title>
      <image:caption>Foodily's original homepage featured only 2 search bars, one for users to to specify an ingredient, recipe, or diet, and another to exclude ingredients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480330233-EHZOM89UA16G491PA67P/Screen+Shot+2016-01-10+at+12.07.22+AM.png</image:loc>
      <image:title>Foodily (acquired by ask.FM) - Curated Content</image:title>
      <image:caption>Recipe content aggregated from various websites and blogs across the web were featured on the homepage and on social media channels. The content was selected and curated by an editorial team that I hired and managed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480361574-4BQ4L1GGRGD1MU733GSM/Screen+Shot+2016-01-10+at+12.07.01+AM.png</image:loc>
      <image:title>Foodily (acquired by ask.FM) - Semantic Search</image:title>
      <image:caption>Using NLP and various machine learning frameworks, my team stemmed, parsed, grouped, and classified ingredients and dish names in a way that made the millions of data points we indexed be more browsable and searchable by humans (specifically, foodies). The outcome was hundreds of dynamic filters and attributes that we used to plant the information architecture of the site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452413944594-GUAR38NZMSIDBGRD3UPC/Screen+Shot+2016-01-10+at+12.12.27+AM.png</image:loc>
      <image:title>Foodily (acquired by ask.FM) - Data-rich Content</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/yummly</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452471716274-S6RTDLLX35IVESUHO9ZK/Screen+Shot+2016-01-10+at+12.33.05+AM.png</image:loc>
      <image:title>Yummly (Acquired by Whirlpool in 2017)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452471716274-S6RTDLLX35IVESUHO9ZK/Screen+Shot+2016-01-10+at+12.33.05+AM.png</image:loc>
      <image:title>Yummly (Acquired by Whirlpool in 2017)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452414432373-5VXKS40UFR3BFKKZYES5/Screen+Shot+2016-01-10+at+12.26.44+AM.png</image:loc>
      <image:title>Yummly (Acquired by Whirlpool in 2017)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452414453267-B2N9M6KS6YGGLTX8W1YO/Screen+Shot+2016-01-10+at+12.26.49+AM.png</image:loc>
      <image:title>Yummly (Acquired by Whirlpool in 2017)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452414456745-4PLOZBGVGLRACYLQOG89/Screen+Shot+2016-01-10+at+12.27.30+AM.png</image:loc>
      <image:title>Yummly (Acquired by Whirlpool in 2017)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452414453725-NLSCYU89BJAIZ49NFCK9/Screen+Shot+2016-01-10+at+12.26.58+AM.png</image:loc>
      <image:title>Yummly (Acquired by Whirlpool in 2017)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/polyvore</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454478875201-N0AT0WLOSI0GJIKTH5VD/Screen+Shot+2016-02-02+at+9.51.49+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - Sets</image:title>
      <image:caption>Unique user-generated sets like these provided examples of how users paired and combined clothing items that were aggregated on Polyvore from across the web. Studying tens of thousands of sets helped our Product team understand how the various personas on Polyvore liked to define their style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454478875201-N0AT0WLOSI0GJIKTH5VD/Screen+Shot+2016-02-02+at+9.51.49+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - Sets</image:title>
      <image:caption>Unique user-generated sets like these provided examples of how users paired and combined clothing items that were aggregated on Polyvore from across the web. Studying tens of thousands of sets helped our Product team understand how the various personas on Polyvore liked to define their style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480087030-0I7GXMUMU11DPK1MXPKW/Screen+Shot+2016-02-02+at+9.54.12+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - Color, Brand, &amp; Price Point</image:title>
      <image:caption>Polyvore's extensive Product Catalog contained clothing, shoes, accessories, and beauty products from all over the web,  so clearly, classifying and categorizing the data from these items was critical in building an optimal search product with an enjoyable user interface. The Product team found that among the many attributes that were gathered about each item, the most important ones for users were the item's color, brand name, and the price point. These factors also turned out to be popular keywords used in searches.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480040076-MK4GK4E7QGQ87JD5I8VZ/IMG_1318.PNG</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - Taste Feed v1</image:title>
      <image:caption>The first launched version of the Taste Feed could determine a user's unique style based on the items they picked from a feed and then calculated recommended clothing items in real time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480128114-24HOVTXBXNV2OT2MN85L/Screen+Shot+2016-01-10+at+10.21.44+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - The power of Auto-suggest</image:title>
      <image:caption>Studies suggested that a clean Auto-suggest interface at the search bar could increased successful search result rates by 10x, thereby increasing the overall CTR on shop pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480147601-KW5BMG4KXNCF17FUPHB5/Screen+Shot+2016-01-10+at+10.23.51+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - Information Architecture</image:title>
      <image:caption>While some users liked browsing feeds and digests of fashion trends, other users were on the hunt for a specific item. For these users, it was important to offer plenty of filters and surface multiple options in one elegant view, for a more specifications-driven search experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452493591378-4M0OAERHK46CXGKMRR60/Screen+Shot+2016-01-10+at+10.26.47+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo) - Sets</image:title>
      <image:caption>The Taste Graph team created machine learning algorithms to analyze millions of pieces of unique user-generated content known as sets to better understand what users like to wear and pair together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1454480112604-8KR1ZP12A2DVXTCXC3U8/Screen+Shot+2016-01-10+at+10.24.40+PM.png</image:loc>
      <image:title>Polyvore (acquired by Yahoo)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/51a9041ce4b0953aee4bc415/56934646c21b8644c8c179d9/56b196064d088e137068565b/1457505428457/</image:loc>
      <image:title>Polyvore (acquired by Yahoo)</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/handpick</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1474855085067-MTIS7575I8323CX3NB42/asiantacos.jpeg</image:loc>
      <image:title>Handpick - Pick Ingredients. Discover Dishes</image:title>
      <image:caption>Handpick's core mission is to help people make amazing food by using ingredients that pair well together. Simplifying the UI and reducing the number of features on the Handpick app made it easier for people to see what they could make with ingredients they already had on hand, as well as be inspired by the rich world of food posts on social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1474855085067-MTIS7575I8323CX3NB42/asiantacos.jpeg</image:loc>
      <image:title>Handpick - Pick Ingredients. Discover Dishes</image:title>
      <image:caption>Handpick's core mission is to help people make amazing food by using ingredients that pair well together. Simplifying the UI and reducing the number of features on the Handpick app made it easier for people to see what they could make with ingredients they already had on hand, as well as be inspired by the rich world of food posts on social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452673786490-7HN8PKEBZJVAB5JZ8VPL/Board%2Bdisplaying%2Bdish%2Bideas.jpg</image:loc>
      <image:title>Handpick - Pick Ingredients. Discover Dishes</image:title>
      <image:caption>Handpick's core mission is to help people make amazing food by using ingredients that pair well together. Simplifying the UI and reducing the number of features on the Handpick app made it easier for people to see what they could make with ingredients they already had on hand, as well as be inspired by the rich world of food posts on social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452673786156-CICXI8282AVRB1V5WCB2/iphone-display%2B%281%29.jpg</image:loc>
      <image:title>Handpick - iOS app</image:title>
      <image:caption>Handpick v2.0 launched in the App Store first, and currently has over 300K users, including 50K weekly actives. Even after adding several new features and improving some existing flows, the Ingredients Pairing tab continues to be the most popular feature among users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452545752399-21GV823QLD11K1VIQKM6/Screenshot_2016-01-05-14-18-35.png</image:loc>
      <image:title>Handpick - Ingredient Pairing Power</image:title>
      <image:caption>By picking a few ingredients from a comprehensive list of 10K ingredients, users can see loads of recipes and dish ideas, in some cases not even having to incorporate any extra ingredients to make a complete meal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452673786232-GYT7E8JDVKYBZ3W6UI9W/androidimages.jpg</image:loc>
      <image:title>Handpick - Android app</image:title>
      <image:caption>The Android app launched shortly after the iOS app and was the first platform where the product team ran A/B tests to measure CTR on the Handpick "Smart Groceries" meal kits.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452545413149-GBT48OKQPER3WK4PLOHG/Screenshot_2016-01-05-14-17-07.png</image:loc>
      <image:title>Handpick</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452545396610-TIK2NSN7W9EH25QTZSVO/Screenshot_2016-01-05-14-17-17.png</image:loc>
      <image:title>Handpick</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452546001450-50ZQHD7O5HZHFLYISPOA/Screen+Shot+2016-01-11+at+12.58.17+PM.png</image:loc>
      <image:title>Handpick - Ecommerce Website Shop pages</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452546014109-ASOAZREI50H4X7EUXX4B/Screen+Shot+2016-01-11+at+12.57.57+PM.png</image:loc>
      <image:title>Handpick - Handpick + Uber Partnership</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452545978817-LG347DBEKW4EUV3VERR1/Screen+Shot+2016-01-11+at+12.58.33+PM.png</image:loc>
      <image:title>Handpick - Checkout flow on web</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452546016686-N41RHKSNQ2EOX1S2GONZ/Screen+Shot+2016-01-11+at+12.57.49+PM.png</image:loc>
      <image:title>Handpick - Business Solutions Website</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452546055946-V2MFOWXCXF4HQ0MP3VR8/Screen+Shot+2016-01-11+at+12.57.35+PM.png</image:loc>
      <image:title>Handpick - Business Solutions Meal Kit Catalog</image:title>
      <image:caption>My team of content creators, designers, food stylists, and photographers successfully edited and produced meal kits that included printed and online booklets like these.  We prioritized the themes for each meal kit and then created a roadmap to produce these meal kits. The themes and roadmap were  were largely determined by analyzing geolocalized data trends, which were then prioritized in our content roadmap.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/lendingclubredesign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592414598725-XK4IVAMWZHGYR2YHCH2A/Screen%2BShot%2B2020-06-16%2Bat%2B11.49.34%2BAM.jpg</image:loc>
      <image:title>LendingClub Consumer Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452553671891-WYYR73ONS0O85O2RX2K0/image-asset.png</image:loc>
      <image:title>LendingClub Consumer Website - Flares Visual Messaging</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592414181783-XVK05UXKW2YAGWBKEVA6/Screen+Shot+2020-06-16+at+11.50.33+AM.png</image:loc>
      <image:title>LendingClub Consumer Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1452553632107-SC7QAUCZB6WV26R10WBM/image-asset.png</image:loc>
      <image:title>LendingClub Consumer Website - Flares Mobile Signals</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592334010243-1079ZZYNLN2POQ0ONSOU/Screen+Shot+2020-06-16+at+11.58.02+AM.png</image:loc>
      <image:title>LendingClub Consumer Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592414194321-LKGROZ04R45ZE50K9AI5/Screen+Shot+2020-06-16+at+11.58.48+AM.png</image:loc>
      <image:title>LendingClub Consumer Website</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592414209656-2EALADYLNAHPUFEF3J2K/Screen+Shot+2020-06-16+at+11.59.33+AM.png</image:loc>
      <image:title>LendingClub Consumer Website</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/new-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1457404220703-LH0KQI65OL1596FKFKUJ/Screen+Shot+2016-03-07+at+6.26.58+PM.png</image:loc>
      <image:title>Insights &amp; Backend Tools - Data mining social food posts</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1457404243657-Y88W32YCDNSZY9R29PLC/Screen+Shot+2016-03-07+at+6.26.08+PM.png</image:loc>
      <image:title>Insights &amp; Backend Tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1457404263267-YN3EBL4W9JO99D7TT6F6/Screen+Shot+2016-03-07+at+6.24.28+PM.png</image:loc>
      <image:title>Insights &amp; Backend Tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1457404972257-IQODOY8FYKQGNOWPSKAS/Screen+Shot+2016-03-07+at+6.24.28+PM.png</image:loc>
      <image:title>Insights &amp; Backend Tools</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/lc-platform</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592417892749-R1R282YA19GAQZTRKCZU/Screen+Shot+2020-06-17+at+11.15.29+AM.png</image:loc>
      <image:title>LendingClub Technology Platform &amp; Core Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592419267275-93QVYZQAWOJZYVNILHKZ/Screen+Shot+2020-06-17+at+11.40.24+AM.png</image:loc>
      <image:title>LendingClub Technology Platform &amp; Core Services - User Management Service: Member ID Data Structure</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592418061824-W8IWISW9IJ2OY2PHWQ0O/Screen+Shot+2020-06-17+at+11.14.48+AM.png</image:loc>
      <image:title>LendingClub Technology Platform &amp; Core Services - User Management Service: User Settings</image:title>
      <image:caption>Prompting users to keep their PII up to date</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592418073112-0FYV85W08UIUHPRIQHRD/Screen+Shot+2020-06-17+at+11.14.04+AM.png</image:loc>
      <image:title>LendingClub Technology Platform &amp; Core Services - User Management Service</image:title>
      <image:caption>UIs that support data verification for new and existing users.</image:caption>
    </image:image>
    <image:image>
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      <image:title>LendingClub Technology Platform &amp; Core Services - Authentication Service: Forgot Password flow</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592419448043-BXPMDQEWCF6W2XUFDHKX/Screen+Shot+2020-06-17+at+11.43.43+AM.png</image:loc>
      <image:title>LendingClub Technology Platform &amp; Core Services - Authentication Service: Password Reset email</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1592419452180-XM1JVZK28R7B95OQNG00/Screen+Shot+2020-06-17+at+11.43.59+AM.png</image:loc>
      <image:title>LendingClub Technology Platform &amp; Core Services - Authentication Service: Reset Password flow</image:title>
    </image:image>
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  <url>
    <loc>http://productadvisorystudio.com/williamssonoma-inc-coming-soon</loc>
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    <lastmod>2025-05-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1742512220266-7UY7CURET17HKX7PWY6Y/Screenshot+2025-03-20+at+4.09.59%E2%80%AFPM.png</image:loc>
      <image:title>Williams-Sonoma, Inc.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1742512220266-7UY7CURET17HKX7PWY6Y/Screenshot+2025-03-20+at+4.09.59%E2%80%AFPM.png</image:loc>
      <image:title>Williams-Sonoma, Inc.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1742511994886-7TZVO9KW5FIP5T62M759/IMG_9973.png</image:loc>
      <image:title>Williams-Sonoma, Inc.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1742512012855-BHS9ERY1ZUBQZQ7TRIG6/IMG_9975.png</image:loc>
      <image:title>Williams-Sonoma, Inc.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1742512021111-0EPT3C0N8G34LSAAD8JY/IMG_9974.png</image:loc>
      <image:title>Williams-Sonoma, Inc.</image:title>
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    <loc>http://productadvisorystudio.com/blog</loc>
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      <image:title>Blog - Metrics That Matter: measuring everything means you're measuring nothing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://productadvisorystudio.com/blog/2025/12/29/2025-a-year-in-review</loc>
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    <lastmod>2025-12-29</lastmod>
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    <lastmod>2025-12-19</lastmod>
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      <image:title>Blog - Decision-Making Under Uncertainty: A Primer for Product Managers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-12-15</lastmod>
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    <lastmod>2025-12-02</lastmod>
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      <image:title>Blog - The Ethics of AI-Enabled Product Decisions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/11/24/thanksgiving-as-the-worst-run-product-team-and-why-it-still-ships-every-year</loc>
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    <lastmod>2025-11-24</lastmod>
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      <image:title>Blog - How Thanksgiving Ships Every Year (despite the team) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/11/17/gtm-connecting-product-strategy-to-customer-reality</loc>
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    <lastmod>2025-11-17</lastmod>
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      <image:title>Blog - GTM: Connecting Your Product Strategy to A Customer’s Reality - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/11/12/6hzdqhk3xzry7gvnteg0b7b6hpabb9</loc>
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    <lastmod>2025-11-12</lastmod>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/11/7/the-ai-age-and-writing-better-prds-a-modern-guide-for-pms</loc>
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    <lastmod>2025-11-07</lastmod>
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      <image:title>Blog - The AI Age and Writing Better PRDs: A Modern Guide for PMs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/11/4/scaling-the-product-function-what-changes-when-teams-grow</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1761801479181-NNHUQHWRI1MVHSLCEQXF/unsplash-image-IUY_3DvM__w.jpg</image:loc>
      <image:title>Blog - How to Build a Roadmap When Everything Feels Like a Priority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/9/25/product-management-is-a-team-sport</loc>
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    <lastmod>2025-09-26</lastmod>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/9/18/the-product-trust-loopnbsp</loc>
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    <lastmod>2025-09-18</lastmod>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/8/21/finding-product-market-fit-through-conviction-amp-customer-signal</loc>
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    <lastmod>2025-08-21</lastmod>
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      <image:title>Blog - Product-Market Fit through Conviction &amp;amp; User Signal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/blog/2025/8/7/crafting-ompelling-narratives-in-the-ai-era</loc>
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    <lastmod>2025-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/14993a30-2ccc-4be3-bb6d-bc14c8d40740/Screenshot+2025-08-06+at+10.57.42%E2%80%AFPM.png</image:loc>
      <image:title>Blog - Crafting Compelling Narratives in the AI Era - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/7/29/the-integration-project-that-quietly-changed-everything</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Blog - Successful PMs are Storytellers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/7/22/move-fast-but-preserve-context-what-cti-taught-me-about-product-strategynbsp</loc>
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    <lastmod>2025-07-22</lastmod>
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  <url>
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    <lastmod>2025-07-10</lastmod>
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  <url>
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      <image:title>Blog - Why I launched my own Product Consulting and Training Company - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>http://productadvisorystudio.com/blog/2025/6/30/some-frameworks-are-magic-some-just-get-in-the-way</loc>
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    <lastmod>2025-07-01</lastmod>
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      <image:title>Blog - Some Frameworks are Magic. Some just Get in the Way. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>http://productadvisorystudio.com/blog/2025/6/24/a-mini-case-study-how-we-empowered-a-team</loc>
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    <lastmod>2025-06-24</lastmod>
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    <loc>http://productadvisorystudio.com/blog/2025/6/18/we-started-product-advisory-studio-because-product-is-hard</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-18</lastmod>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/6/5/90-days-with-hanselai-lessons-from-the-frontlines-of-an-early-stage-ai-startup</loc>
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    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/blog/2025/5/28/what-is-a-product-managerand-why-your-startup-cant-thrive-without-one</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
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  <url>
    <loc>http://productadvisorystudio.com/blog/2025/5/2/why-product-launches-matterespecially-for-startups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/483bcbce-e3a9-4477-b0ef-84ec6431a46e/Screenshot+2025-05-07+at+11.58.31%E2%80%AFAM.png</image:loc>
      <image:title>Blog - Why Product Launches Matter—Especially for Startups - Storytelling Matters</image:title>
      <image:caption>The way you build and tell your story can make all the difference.</image:caption>
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  <url>
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    <lastmod>2025-05-02</lastmod>
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    <loc>http://productadvisorystudio.com/workshops</loc>
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    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1749678913846-KQ6VW2J5TFH5LZ9D9D31/image-asset.jpeg</image:loc>
      <image:title>Workshops - Custom Workshops for Embedded Application of Insights</image:title>
      <image:caption>We recommend pairing workshops with our training sessions, where we introduce key principles and best practices. Workshops are context-based, virtual or in-person, and designed for up to 15 participants. These hands-on sessions help your team apply what they’ve learned to real challenges, with an expert coach guiding the group to overcome blockers, drive quick wins, and build lasting capability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1749678913846-KQ6VW2J5TFH5LZ9D9D31/image-asset.jpeg</image:loc>
      <image:title>Workshops - Custom Workshops for Embedded Application of Insights</image:title>
      <image:caption>We recommend pairing workshops with our training sessions, where we introduce key principles and best practices. Workshops are context-based, virtual or in-person, and designed for up to 15 participants. These hands-on sessions help your team apply what they’ve learned to real challenges, with an expert coach guiding the group to overcome blockers, drive quick wins, and build lasting capability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1749678913453-2XBQYR3QMKAXOE82X73Z/unsplash-image-KdeqA3aTnBY.jpg</image:loc>
      <image:title>Workshops</image:title>
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  <url>
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    <changefreq>daily</changefreq>
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    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/f6c0f559-58f0-4656-9c84-3d1eca497acc/PM+Upskilling+Learning+Funnel.png</image:loc>
      <image:title>Training &amp; Workshop programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/2f859d98-534c-4f18-895e-f50eecdb3d84/in-person+training</image:loc>
      <image:title>Training &amp; Workshop programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/458c55b5-8206-482f-aeef-cb0c1a9a0efd/workshopping.jpeg</image:loc>
      <image:title>Training &amp; Workshop programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1747582f-6658-4e72-9e27-55b72f25ed8f/pexels-mikhail-nilov-7593802.jpg</image:loc>
      <image:title>Training &amp; Workshop programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/6700d8df-4e62-41ad-ba2e-dfd4bb7310c2/Screenshot+2025-06-11+at+3.29.40%E2%80%AFPM.png</image:loc>
      <image:title>Training &amp; Workshop programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/productconsulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/740e6440-5ad5-415d-b411-09e13d820e9c/consulting-hero.jpg</image:loc>
      <image:title>Fractional &amp; Consulting Services</image:title>
      <image:caption>Specializing in early-stage startups.</image:caption>
    </image:image>
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    <loc>http://productadvisorystudio.com/new-page</loc>
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    <lastmod>2025-06-11</lastmod>
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    <loc>http://productadvisorystudio.com/home</loc>
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    <lastmod>2025-08-21</lastmod>
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  <url>
    <loc>http://productadvisorystudio.com/custom-training-sessions</loc>
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    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/9f15c5b2-caf2-49bc-b9f1-87daaf786958/Screenshot+2025-06-11+at+3.29.40%E2%80%AFPM.png</image:loc>
      <image:title>Training Sessions - Make it stand out</image:title>
      <image:caption>We’ll create a program that fits your needs, pace, and budget.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/2aafdb5a-7b4c-4e92-ad7b-6457d81f5154/pexels-bertellifotografia-18999478.jpg</image:loc>
      <image:title>Training Sessions</image:title>
      <image:caption>We offer in-person training and workshops for teams of all sizes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/85925ab2-0837-446e-b138-2bf99cb256bd/pexels-mikhail-nilov-7593802.jpg</image:loc>
      <image:title>Training Sessions - Make it stand out</image:title>
      <image:caption>Getting your team set up with virtual learning can accommodate a variety of schedules.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/workshops-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/458c55b5-8206-482f-aeef-cb0c1a9a0efd/workshopping.jpeg</image:loc>
      <image:title>Workshops</image:title>
      <image:caption>Team working session</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://productadvisorystudio.com/say-hello</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/5ef6c564-e12d-468d-83e3-45c4fd8c2224/headshot.jpeg</image:loc>
      <image:title>Say Hello - Mariana Abdala</image:title>
      <image:caption>Founder, Chief Product Officer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/51a9041ce4b0953aee4bc415/1c106cba-aa81-40b8-9b84-dd80f4176f3c/BradHeringerprofilepic.jpeg</image:loc>
      <image:title>Say Hello - Brad Heringer</image:title>
      <image:caption>Co-Founder, Chief Strategy Officer</image:caption>
    </image:image>
  </url>
</urlset>

