Product launches are often treated like one-off events, but in reality, they’re a powerful forcing function for cross-functional alignment, customer validation, and future growth. For early-stage startups, a launch isn’t just a milestone—it’s a moment of truth. It’s the first real opportunity to put your hypotheses to the test, create momentum in the market, and learn at scale.

Over the years, I’ve worked with teams across stages—from early MVPs to enterprise rollouts—and one thing has remained constant: the best teams use launches to sharpen their focus, build discipline, and rally around outcomes.

That’s why I created the Product Launches Microcertification with Product School. This course is designed to help product managers, founders, and startup teams build better launch strategies and execute them with confidence. What’s amazing is that Product School has made this course FREE!

In this free and quick course, you can expect to cover these topics at a high level:

Launch types and stages
Internal readiness (and how to spot red flags)
Messaging, timing, and channel selection
Post-launch measurement and iteration

If you’re launching something soon—or want to level up your team’s launch muscle—I highly recommend checking it out.

📘 Explore the Product Launches Microcertification available on Product School’s site→

🛠 Download My Product Launch Planning Template →

Let me know if you use the template, or if your team would benefit from a workshop or advisory session to get your launch plan dialed in.