We Started Product Advisory Studio Because Product is Hard

After years of engaging with product teams, through their successes and their growing pains, it became impossible for us to ignore a pattern.

We would wrap up proposal calls with prospective clients, or walk out of client retros and have the same thoughts. It was clear that teams were stuck in an endless loop.

Smart, motivated PMs were doing their best, but struggling with silos, misalignment, and outdated ways of working. Too often, they were building solutions while missing the real problems, without a seat at the strategy table or support to grow their skills in meaningful ways.

Meanwhile, the training and consulting options out there weren’t helping. Theoretical playbooks, cookie-cutter frameworks, and instructors who hadn’t worked on product teams in years were available, and for a large price tag in most cases.

And in fast-paced startups? The gaps with Product, Engineering and Design become even more pronounced, and budgets are even tighter, meaning that support is even more out of reach.

So we decided to build something better. For a while it was Mariana in her corner, taking consulting projects ad hoc while maintaining a full-time Product leadership role, and for Brad it was running Enterprise Sales at Product School, thinking through how to realistically deliver training programs that companies were begging for and turning it into a viable business. Then, we joined forces!

We started Product Advisory Studio (PAS) as a boutique consulting and training firm for modern product teams because we believe there is an unmet need and Product organizations deserve better. Whether you’re a founder looking to define your product strategy or a product leader focused on team growth, we meet you where you are—with context, clarity, and momentum.

Here’s how we’re different:

  • Context-based training grounded in real-world challenges, not outdated case studies

  • Short, focused engagements that are additive and don’t pull your team away from their work for days

  • Hands-on consulting to align product, customer, and team strategy, especially during critical transitions and when finding PMF is time-sensitive

We especially believe in making our programs and engagements accessibile. Our work is designed for ambitious, scrappy teams, not just those with budgets.

Why Now?

Product is evolving fast.
Teams are leaner. Budgets are tighter. AI is reshaping the landscape. And yet, many product orgs are still stuck with one-size-fits-all solutions that don’t match the moment.

We’ve seen how undervalued and under-resourced product, design, and engineering teams function, and how much more powerful they become with the right kind of support.

Product Advisory Studio is our response to that need.
We’re not just trainers or consultants, we are practitioners. We stay close to the work, and that proximity sharpens everything we do.

Let’s Build Something Better—Together

We’re already partnering with founders and product leaders who want to grow their impact without wasting time or budget. If that’s you, we’d love to talk.

Whether it’s a strategy sprint or a custom training program, we’re here to help your team unlock what’s next.


Mariana & Brad
Product Advisory Studio