Why I launched my own Product Consulting and Training Company

After nearly two decades in various Product roles building teams, launching products, and navigating the real-life messiness of tech organizations, I realized that I had basically earned myself a doctoral degree in organizational topology, digital transformation, and above all, Product Operating Models. Most of us don't have formal degrees in Product Management. Teaching Product at business schools has only emerged in the last five years, well after those of us in leadership roles today had to figure it out ourselves. We learned on the job, which is precisely why Product training programs are so appealing. But are they addressing the right challenges?

Most traditional options are expensive, bloated, and strangely detached from how work actually gets done. They're heavy on theory, light on nuance. And they often treat Product like a solo discipline, ignoring the critical role that designers, engineers, and delivery leads play in product success.

I've led product teams at fast-paced startups and large enterprises alike, across e-commerce, fintech, and edtech. I’ve watched incredibly smart, motivated teams get stuck, not because they didn’t understand a framework, but because they were operating in silos, misaligned on priorities, or buried under process that didn’t fit their context. And most of that is actually dictated from the top of the pyramid, so they can’t shift the way they operate overnight, but when you know the full context of the challenges, it’s easier to equip and empower those teams, while having productive conversations with the senior leadership who need to support the shift.

This is why I stepped away from the traditional training and coaching playbook and started something new.

At Product Advisory Studio, we design shorter, sharper trainings that are deeply embedded in the real-world context of the learner. Our sessions aren’t abstract lectures. They are working sessions grounded in your org chart, your sprint board, your stakeholders. And they’re aligned with the key changes we want achieve.

Our entire approach is shaped by real-time feedback from clients across finance, insurance, SaaS, e-commerce, and even government. We’ve heard their pain points, and we’ve built something that meets them where they are.

Effective training doesn’t just teach you how Product should work. It helps your team ship better, together, right now.

And that’s why I’m proud of the work we’re doing.